Chocolate can help you lose weight. No, seriously. It can. Or at least that’s what Charles Duhigg, habit expert and author of The Power of Habit, says: “Although it seems like very dissimilar rewards, it’s actually very similar in a neurological perspective … What happens is that chocolate is an extrinsic reward. You’re eating it and it tastes good. Over time, your brain will learn that there’s intrinsic rewards from exercise.” When you set goals and find the right reward, you can build strong habit loops that last for a long time. That’s why we want to help you do just that. Let’s take a look at how to set goals and achieve them using rewards, how to choose a good reward, as well as some resources to help you build great habits. But first, let’s break down the issues with typical goal setting. Why traditional goal setting sucks Think about the last New Year’s resolution you set for yourself. It might have been to work out more, or maybe read a book a week, or maybe you just wanted to save more money. Whatever it was, ask yourself: Did you get it done? If you’re like the vast majority of Americans, [...]