How To Create Highly Effective Content Marketing

Get ready to amp your content marketing with today’s guest, Daniel Daines-Hutt—

Daniel is a self-confessed marketing nerd who has a background in direct response advertising, but it’s his content marketing that he is known for. Daniel had the top 10 content of all time on and the top content of 2017 on GrowthHackers. He also had a viral post generate $3 million in client requests in only two weeks.

Where most websites convert 2% of their audience into leads, Daniels lowest is 17% and his highest is an astonishing 83%! 

Content marketing is about creating content assets that help you communicate with your audience, as Daniel explains. And today, his nerdy side comes out as he gives us all the facts on creating a highly effective content marketing campaign that will have you converting leads higher than the average! 

A lot of this stuff is simple, it’s the subtleties—the small things that make the biggest difference.

Daniel Daines-Hutt

Listen in as we delve deep into the elements of good content and in just 3 minutes, Daniel gives us the algorithm to creating a tremendously valuable piece of content. Plus, find out the details of:

  • Why less is more
  • Paid traffic
  • Scaling slowly
  • Automation
  • Link building 
  • Effective testing

Also, what’s the worst advice Daniel has seen given in his area of expertise?

Find out his answer and so much more on today’s really nerdy episode of The Art of Passive Income — packed full of value that will help you take your content marketing to a whole new level by writing less content that will generate more leads!


Mark: Learn more about Daniel and how he can help you really put your marketing on steroids, at There is a free download and lots of resources.

Scott: Check out this sales book, The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon.


  1. Be empathetic to your audience because the more you can understand them the easier it is to write and the easier it will be to sell. 
  2. To learn about direct response advertising, read Scientific Advertising by Claude Hopkins. Get the FREE PDF Here.
  3. If you are new to business, read the book, The Obstacle Is The Way by Ryan Holiday. 

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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